Our previous blog discussed how important using visuals are in your physiotherapy content. In this blog, we are going to give you some tips for using visuals in your physiotherapy content.
Tip #1 – Use tools such as Canva to create engaging content
You know have the ability to produce content that is to the standard of a graphic designer. Check out tools such as Canva that can help you create really cook images, infographics, posters and e-guides.
Tip #2 – Turn away from cliche stock photos
Remember that the images that you use are a representation of your brand, so you want to be represented in the best light possible. Obviously not everyone has time to create their own images and visual content, so when do you use stock photos, make sure you choose them carefully. Where possible use photos of your practice and your staff to create connection between your brand and your customer.
Tip #3 – Combine Words and Visuals
Sometimes, it can be difficult to deliver a message in a single image, this is where words are needed to enhance your content. According to Socially Sorted, “words can really pack a punch when combined with a great image…or even alone as a text-based image.” Text-incorporating photo-editing apps allows you to add text to images; examples include:
- Adding captions or descriptions to the image
- Overlaying a call to action
- Adding a hashtag or your URL
Top Resources for Visual Creation
80% of Pinterest pics are reposted pins which means only 20% are original pictures. Contrary to what you think, everyone can be a good designer provided they have the right tools and resources. Here are some recommendations for help with creating original visuals:
- 29 Free Resources For Creating Online Visual Content
- 40+ Visual Content Tools & Resources for Impressive Videos, Images
- A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images
- HubSpot’s 10 Visual Content Tools for Beginners
- Social Media Examiner’s 8 Visual Content Apps to Create Stunning Images and Videos.
Other helpful partners in finding visual content are:
ABOUT DIGITAL PRACTICE
Led by Marketing expert, Muireann Fitzmaurice, DigitalPractice.ie is a social media agency that create branded social media content for professional practice owners. It is a subscription service that provides physiotherapy-based content to the practice owner on a monthly basis that can be used on all social media channels. Saving you time and headspace each month to concentrate on other areas of the business.