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Creating social content isn’t easy. It takes commitment, time, and a lot of thought. That said, the internet is full of amazing tools and services to make things like video and image creation that bit easier, here are 3 of our favourites that we came across this year:


Synthesia is a video creation service, but not like any you’ve seen before. All it requires from you is a script, and from there it generates a video feed of a person speaking your script! You’re free to tweak the speech, add accents, make the human male or female, and change background elements. It sounds crazy but it’s surprisingly well-refined and is absolutely an option for anyone who’s a bit camera-shy or lacks video-making skills. Make your own custom video here for free.


Kapwing is another video editing online service but its main superpower in our eyes is its ability to transcribe and add subtitles to your videos. Simply upload your video, give it a short bit of time to detect the audio and transcribe it, then you can make any corrections (things like names and maybe some punctuation – although it’s surprisingly good at the latter). Once transcribed, you can have the subtitles overlaid on your video, improving the viewing experience. You have options to control the timings of new lines of text appearing but again, it’s already very accurate. Its free plan gives a generous dose of the full app too. Take a look here!


Lastly, we have Feedly. The greatest use of Feedly is in the planning/preparation stage of your content. It is a resource gathering/collating service. You can bookmark articles, blogs, or other ideas you see online and put them all together neatly in the one place. If you’re involved in multiple projects you can create folders within your Feedly account too to keep topic-specific things separate. Beyond strictly social content, it can also serve as a place of inspiration if you write blogs for your business! You can see it here.

If you’re interested in growing your practice further, we can help! If your website is holding you back, or you want to get a better presence on socials, contact us today at