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Here are some top tips for a successful email marketing campaign

Make Your Content Interesting

Your clients want valuable information. Create content that will help them feel better, move more and want to read your future newsletters! 

Clear Call to Action

Have a clear call to action from your emails. What do you want them to do as a result of your emails e.g. be informed, book an appointment / class, buy product etc. 

Be Consistent

Email marketing is all about meeting expectations. Decide on the frequency that is manageable for you as a busy practice owner and over deliver on quality content rather than underdeliver on quality. 

Create a STRONG Introduction Email

Almost all email service providers like and ActiveCampaign give you the option to create an automated welcome sequence, and so take advantage of it. The initial follow-up email should be sent immediately as a way to introduce yourself, your company and what you plan on doing with your new subscriber’s email address. From here, it’s simply a matter of living up to their expectations and your promises.

Pitch at the Right Pace

An email list is to basically engage customers with valuable content and freebies to eventually make them into paying customers but that switch can be tricky to master.


Led by Marketing expert, Muireann Fitzmaurice, is a social media agency that create branded social media content for professional practice owners. It is a subscription service that provides physiotherapy-based content to the practice owner on a monthly basis that can  be used on all social media channels. Saving you time and headspace each month to concentrate on other areas of the business.