Email segmentation is the practice of splitting up your email list into more targeted groups.
Here’s a few ways to segment a larger list:
- Customer list (split into customers who’ve bought and potential leads)
- Newsletter subscribers
- Weekly/Monthly email list
- Demographics, such as age, location, or job
- Interests, such as sales or technology topics
Dividing your list gives you the ability to send and leverage more targeted communications with your customers.
For example, some customers want both product updates and marketing, while others might only want the newsletter.
You can also send specific thank you emails to buyers to thank them for their purchase.
With segmentation, you can send an email only to those that didn’t open your last message to ask them why, or to those that showed interest (a second sales pitch).
Segmentation isn’t difficult or anything but it does require a significant amount of work and time to make sure it gets up working properly, hence why a lot don’t do it.
But if you do, you’ll have a major competitive advantage over the rest.
ABOUT DIGITAL PRACTICE
Led by Marketing expert, Muireann Fitzmaurice, DigitalPractice.ie is a social media agency that create branded social media content for professional practice owners. It is a subscription service that provides physiotherapy-based content to the practice owner on a monthly basis that can be used on all social media channels. Saving you time and headspace each month to concentrate on other areas of the business.