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What is Facebook Remarketing Pixel?

Have you noticed that after you visit a website or product, you start seeing their ads on Facebook? This is called remarketing or retargeting. Those websites use Facebook’s retargeting technology, commonly known as Facebook Pixel. This pixel allows facebook to retarget people visiting your website through facebook ads. The retargeting pixel doesn’t add anything visible to your site, it simply sends a browser cookie to your visitors. In short, Facebook Pixel is like Google Analytics for Facebook ads! 


Why Use a Facebook Retargeting Pixel?

There are many benefits to using facebook remarketing pixel. 

You can use the pixel to: 

  • Make sure that your ads are shown to the right people. You can find new customers, or people who have visited a specific page or taken a desired action on your website. It lets you better target your ads and see how effective they are at turning clicks into sales. 
  • Drive more sales. You can set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase or signing up to your mailing list..
  • Measure the results of your ads. Better understand the effect of your ads by measuring what happens when people see them.


Creating a Facebook Retargeting Pixel

  1. Go to Events Manager.

2. Click Continue Pixel Setup and you will be asked to choose how you want to install pixel code. Read and information and select the best method for your website.

3. We used a partner integration. (WordPress)

4. The next step is to download the Facebook Pixel Extension.

5. Go to your website’s wordpress dashboard and go to Plugins >> Add New.

6. Click continue and the next step is to upload and install the plugin.

7. Click Continue and Activate the Plugin.

8. Review Settings and save changes.

9. Next, Verify that your pixel is working by sending test traffic to your website.

10. Next, set up events, confirm, and voila! You’re all set up. 

That’s all you need to do to add Facebook Pixel to WordPress. 

Enjoy your remarketing, conversion tracking, and custom audiences!


Led by Marketing expert, Muireann Fitzmaurice, is a social media agency that create branded social media content for professional practice owners. It is a subscription service that provides physiotherapy-based content to the practice owner on a monthly basis that can  be used on all social media channels. Saving you time and headspace each month to concentrate on other areas of the business.