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Know Your Audience
When blogging, the first tip is to know your audience. Specifying your target audience can sometimes be tricky because there might be many audiences to consider however, it’s not as difficult as you think.

A little industry and competitor research can go a long ways and there are various tools available for you to use such as :, a free tool that you can use to see what are some of the most popular keywords searched by users in your industry. Quora is a great place to see what are the questions that people in your industry are asking. Twitter advanced search: type your keyword and select the filter “questions” and it will show you all the questions that folks in your industry are asking. In this case, creating buyer personas will be incredibly beneficial to you in the long run. Buyers personas are all about data like demographics (age, location, gender), psychographics (lifestyles, personalities, interests, value) etc. What will resonate with your audience?

Compelling Headlines
Writing compelling headlines is a must. Ask yourself this question. Have you ever read a blog that didn’t catch your eye with a compelling heading, probably not because unlike the quote, we do judge a book by its cover. Think about your audience in this case. What is our audience interested? Blog posts are just like sales, the motto should be to solve a problem for your audience or give them valuable information.

Simple Layout
Formatting is super important for blog posts. Most of the time people skim through the content before they actually decide to read it, so break up your blog content with subheadings and paragraphs. There’s nothing like reading a long essay of content as people can become bored and quickly disengaged from reading your content.

Writing short paragraphs will help readers absorb all the information coming their way in a short amount of time.
Bullet points are an excellent way to give your audience a taster of what they’ll be learning.

People usually skim through a blog post before reading all of it to see what they’re getting into so it’s important to think of them as learning objectives, and bullet points are a perfect way of keeping them coming back for more. Here are some tips when using bullet points:

Write Like You Would Talk to a Patient
Conservational blog writing is very important depending on what kind of audience you’re targeting. This essentially to write how you talk, and explain things the way you would to someone who has no clue what you’re talking about. In regards to the physiotherapy sector, for example, some of them might not even understand what SEO means never mind how it works so it’s really beneficial for you and your audience to write your blogs in a conversational manner so that it can be easily accessed by a large number of audience.

Add a Clear Call-to-Action
In the spirit of saving the best for last, here’s our last tip for writing a blog post that converts: add a clear call-to-action. Whether it’s to ask your readers to leave a comment, share your blog post, follow you on social media, or purchase your product, make sure you clearly state what you’d like them to do.
A good call-to-action is something that’s easily distinguishable and stands out.
Usually, for your blog posts, the call to action will ask readers to share their content if they liked what they read.

Optimize for SEO – If you want to maximize your SEO ranking, then we highly recommend that you optimize your blog post for important SEO ranking factors.

Below are some of the tips that we follow:

  • Add a proper meta title
  • Add a proper meta description
  • Optimize for focused keywords
  • Use related keyword variation
  • Add alt-text to your images
  • Embed internal links to your other content


Led by Marketing expert, Muireann Fitzmaurice, is a social media agency that create branded social media content for professional practice owners. It is a subscription service that provides physiotherapy-based content to the practice owner on a monthly basis that can  be used on all social media channels. Saving you time and headspace each month to concentrate on other areas of the business.