Social media is undeniably the fastest growing marketing strategies for businesses all over the world with over 3.6 billion people using social media in 2021 and the number is only projected to increase to 4.41 billion in 2025! An astounding number for sure, hence why social media marketing is a great way to get new patients.
Here are the 5 of some of the most effective ways to get new patients through social media!
1. Encourage Reviews
According to recent studies, 88 percent of customers trust online reviews as much as they would a personal recommendation. Online reviews also help boost your SEO. Online reviews are equivalent to today’s word of mouth and are essential if you want your practice to get more brand awareness and be trusted by new patients! To increase your reviews, ask your patients while they’re with you or send them a gentle email to ask for one, a flyer or even offer an incentive for that extra push!
2. Listen for Relevant Conversations
Facebook groups are a great way to find people who could become your potential patients. Take some time to look through facebook to find relevant groups that you think would be interested in getting physiotherapy. You could even offer an incentive that is exclusive to those groups to encourage them to come into your clinic and see what you’re all about!
3. Engage With The Right Organizations
Engaging with the right organizations, or fellow physiotherapy professionals helps show your account to the relevant audience that follow or are interested in those people/accounts so make sure to follow the right people. Building rapport with these people is also a great way for them to recommend you to their circle! For example if you are an expert in Gerontology you may want to link with your local Arthritis group, Active Ireland or Men’s Shed in the local area.
4. Engage With Your Audience Through Content
Creating and posting relevant and informative content is the best way to get new patients through social media! Social media platforms such as Facebook and Instagram offer an option to go live on your account and this is a great way to connect with and engage your audience. You can have specific live videos like for Q&A’s or you can do a live video speaking about you, your services and introducing your team! Live videos have a more personal touch than just videos as it gives you the opportunity to speak to your audience in real time and answer any questions they may have.
5. Boosted and Sponsored Posts
Another way to get your name out there and raise your brand awareness is of course, social media advertising. Facebook, for example, has two different options. You can pay to “boost” your posts, which means you pay Facebook a fee to have your posts appear higher on news feeds. This gives a higher probability that people will engage with your posts. Another option is to pay for sponsored posts. Sponsored posts are ads that appear on the news feed of readers (and note that they are “sponsored” or paid ads in the post). And on Instagram, you can pay to “promote” your post/s and you can choose to create a manual audience to appeal to or let Instagram do it for you!
ABOUT DIGITAL PRACTICE
Led by Marketing expert, Muireann Fitzmaurice, DigitalPractice.ie is a social media agency that create branded social media content for professional practice owners. It is a subscription service that provides physiotherapy-based content to the practice owner on a monthly basis that can be used on all social media channels. Saving you time and headspace each month to concentrate on other areas of the business.