LinkedIn is a good social media platform for physio practice owners who want to target the business/professional market. For physios who specialise in ergonomics for example it is a great tool to connect with HR managers or business owners to promote your service.

LinkedIn is all about connecting with the right people and then showcasing your expertise and services in a compelling way for that audience.

Here are some tips to help you leverage Linkedin!

TIP 1: BUILD A WIDE NETWORK
LinkedIn have a phrase called ABC: Always be Connecting. It is key to keep growing and expanding your network via LinkedIn to open up your opportunity to have your brand in front of the right people. By expanding your network, you are creating warm leads to reach prospective new clients. Add in connections each week to broaden your exposure.

Action: Research and add connections to your network on a regular basis

TIP 2: BUILD A STRONG NETWORK
Engage with potential customers to build a strong relationship with them. People buy from people, so it is a chance to get to know your network and let them know you. Like and share their posts. Share information with them that you think would be helpful to their business.

Action: Share, Like or Comment on other people’s posts each week

TIP 3: BUILD YOUR PERSONAL BRAND
Show that you are an expert in your field by sharing your insights with an audience that are interested in your sector. Showcase your knowledge and expertise. Becoming a thought leader in your career domain leads to more enquiries from prospective clients.

Action: Share and create quality content at regular consistent intervals

TIP 4: REINFORCE AWARENESS
Go through your connections one by one and figure out the best way to connect to them. Remind them about your business by sharing something with them that would be helpful to their business.

Action: Go through your list each week and connect with your network regularly in a meaningful way

TIP 5: ADD VALUE INTO THE SYSTEM
The best way to capture the attention of demanding buyers is to lead with insights. Provide good insights, research and updated industry news so that your customer has a compelling reason to want to meet you as an expert within your field of expertise.

Action: Create a list of Commonly Found Challenges for your customers and provide insight and solutions around them each week.

TIP 6: BE STRATEGIC
The ability to focus on the right people and companies daily is what separates those who prospect smarter.
● Identify who you want to talk to
● Keep track of leads and relationships
● Target specific information that would help save them time, money or by providing insights that will help in their decision-making process.

Action: Follow the 3 steps above!

ABOUT DIGITAL PRACTICE

Led by Marketing expert, Muireann Fitzmaurice, DigitalPractice.ie is a social media agency that create branded social media content for professional practice owners. It is a subscription service that provides physiotherapy-based content to the practice owner on a monthly basis that can be used on all social media channels. Saving you time and headspace each month to concentrate on other areas of the business.

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