Testimonials and reviews are often overlooked for their business-generating ability in physiotherapy. A staggering number of bookings come through word of mouth and referrals in Ireland, having reviews and testimonials on your site and/or available to be seen elsewhere online gives potential clients the effect of a friend recommending you, without needing that interaction to take place.
So how do you get them?
Incorporate it into your payment/post-treatment process in-clinic
After an appointment is the perfect time to bring it up, particularly if it was a good experience where the client got a lot of value from it. There’s usually a minute or two of downtime while payment and re-scheduling takes place, so you can ask them directly to leave a review on Google, or take the conveniently placed pen and paper to write a testimonial to include on your site!
Offer a discount for clients who give your practice a Google review
This aligns the client’s interest and your own. For a small discount (5/10% or so) you can incentivise reviews and testimonials for your practice. This can also take place post-appointment, but it’s something you can have known to the client beforehand on your website too, partly acting as a marketing tool for clients eager to take advantage of the discount.
This doesn’t necessarily have to be a discount either in exchange for the review, you can get creative with it, the main point is to have some incentive for leaving a review.
Directly calling past patients after successful long treatments
Sometimes the best way is to be direct. If you managed a long-term recovery or treatment (even if it’s still ongoing) like a torn ACL, arthritis or other, it’s a great opportunity to get a testimonial. Long term treatments carry more weight than an issue only lasting a week or two, and if it was a successful treatment after it all, the patient would be more than happy to oblige and share their experience with you. So pick up the phone and just ask!
If you’re interested in growing your practice further, we can help! If your website is holding you back, or you want to get a better presence on socials, contact us today at www.digitalpractice.ie/contact-us